The Report
The KPI reports examine numerous important and specific key performance indicators for business activity and allow for various data slicing and analysis. In addition to Net or Gross Revenue, the reports also calculate indicators such as Total Area of Rented Rooms and Average Revenue per Unit Area, Total Guests Using the Rooms and Average Revenue per Guest, Average Booking Duration for a Room, etc. These indicators can be viewed in various segments: By Day, by Month, by Company, by Event, by Marketing Indicators (Source, Segment, Channel), by Pipeline Statuses, by Agent or Summarised.
- Period Filter – The data is extracted from Events that fall within the selected period. The charges related to these Events are additionally filtered by service date — it must also fall within the selected period.
- You can select the columns to be displayed (1) in the results, making the report more compact and convenient for printing or exporting to PDF format. Changing visible/hidden columns happens in real-time without regenerating the report.
- You can add or remove any of the key indicators as a chart to the report (2)
- You can change the type of charts to be most user-friendly for information perception. You can also choose to visualise the indicators in one chart to compare trends. Changes to the chart view are made from the "Chart Types" button after loading the report data (3). Changes to the chart view are in real-time and do not reload the data. You can safely experiment with different visual options to find the most suitable form for analysis.
Understanding the results
- Events: Number of Events/Groups.
- PAX: Number of guests. Taken from the PAX field in the Event/Group.
- Area booked: Total sold (used) area. Calculated from the area of each reservation and room. For example, if a room is reserved three times, its area is multiplied by three.
- Days: Sum of the duration of events in days.
- Meeting rooms booked: Count of reservations for meeting rooms.
- Blocks Revenue (potential): Estimated revenue from blocked rooms (active blocks). This is an estimated value and can vary significantly from actual revenue. It is calculated as the remaining block quantity multiplied by the manually entered rate in the block. It does not work if no manual rate is set. The value does not reflect the Net/Gross filter. Optional or canceled blocks are not included.
- Booking revenue: Sum of revenue from hotel reservations for overnight stays and packages. Derived from charges on reservations linked to the Event/Group. Only charges from the "Rooms/Packages" revenue group are considered, regardless of which folio they are in – booking, event, or company.
- Meeting Rooms Revenue: Total of charges related to meeting rooms. Based on charges made with a “meeting room” source, excluding charges from the F&B revenue group.
- Catering Revenue: Total of catering-related charges. Includes all charges made to catering bookings, regardless of revenue group. Also includes F&B revenue group charges made to Meeting Room reservations.
- Other Revenue: Charges posted directly in the Event folio.
- Total Revenue: Sum of the above revenue fields.
- Average Revenue per event = Total Revenue / Events
- Average Revenue per PAX = Total Revenue / PAX
- Average Revenue per Area unit = Meeting Rooms Revenue / Area booked
- Average Event Duration (days) = Days / Events